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An immersive experience in local authenticity and connection with nature. The culminating point is an electronic music event that takes place on the night of the central day, where the brand manages to fuse the modernity of music with local, ancestral and traditional elements.

The representation of the "beat" is much more than a musical cadence; It is the beat that connects the ancestral roots with contemporary energy. The beat embodies the vital pulsation that flows through the
music, fusing modern sounds with the essence of native traditions.

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Connecting Paths

We trace paths that connect directly with the essence of our culture. Each beat is a step, exploring the paths of ancient rituals and celebrations branding local heritage. The importance of these roads, and their connection with each other translates into this logo.

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